2010
08.24
08.24
Some interesting noise around Apple TV or iTV as it will be called
http://kevinrose.com/blogg/2010/8/21/why-apples-itv-will-change-everything.html
Not if we have anything to do with it say ITV
Stephen Lovell's musings on Usability, technology and the world around him
Some interesting noise around Apple TV or iTV as it will be called
http://kevinrose.com/blogg/2010/8/21/why-apples-itv-will-change-everything.html
Not if we have anything to do with it say ITV
Privacy headlines in the news recently…
“Young people are one day going to have to change their names…” Eric Schmidt
Facebook Places location tool unveiled, sparking fresh privacy concerns
Wal-Mart Radio Tags to Track Clothing
On top of this I was at a event last week at the lovely Maze restaurant hosted by the Guys over at Cognitive Match where there was a lively debate around the Privacy issues of Behavioral targeting.
In case you didn’t know behavioral targeting is a system that uses analysis of users behavior to more effectively target content to them that will ultimately lead to conversion. For example you visit my site having searched for the word Privacy issues and instead of showing you the home page I suggest that you go straight to this article.
It would be a little like walking into a shop and the shopkeeper offering you a red jumper because you had searched for one on Google that morning. It could feel a little bit spooky. alternatively you might want a Red jumper and then it would be the best thing ever because the shop keeper had just saved you the hassle of looking for or asking for the red jumper.
So whats the problem, if its making my life easier then great?
A worrying fact that is emerging with the dominant players of today is that in taking control of peoples time and online activity they create controlled walled gardens. In these gardens the decisions of a few lofty people control and set agendas that other people have to play along to.
“It’s my playground so I can do what I want” they will say, they will also dress it up in very lofty language and reasoning that many will find it hard to argue against.
Now I am aware that this has always been the case but in this new emerging world on the internet the people making these decisions are accountable only to their shareholders and whilst they are making their gazillions no one is going to question them.
Thank you to anyone who has donated to my Walk that i am doing for Oxfam.
Your generosity is amazing!
…or is it?
I am no Apply Fan-boy, I do however think the iPhone is an amazing piece of kit. But for us product developers its important to remember that its not the only piece of kit. How long before Android is bigger than it as well?
Some great stats provided by OnlineMBA after the break, but whats is clear is that for mobile, and emerging platforms like connected TV support for multiple platforms must form part of your strategy.
I watched some focus groups a couple of months ago and I was taken aback by the level of inertia people showed in their activity.
Users tended to set up accounts with the Bookmaker that they visited shops of or even who their Dads used.
Once they had an account a large group were unlikely to switch accounts, even in the face of a better sign up offer or better odds with a rival firm.
So what does this mean with usability?
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Lots of chat about this at the moment, especially with Google making a move for the TV space.
I was at a connected TV conference this week and all the major players across the Platforms and the Networks are positioning themselves for the next big battleground.
Connected TV (also referred to as over the top) seems to be this years buzzword in the TV industry, last year was HD and next year will be 3D, but its all about Connected TV right now.
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Oh dear, they finally get people interested in the election again (by tricking people into an idea that they could change things and that their vote counted). Social media even got people talking about things again #ge2010 (although I don’t think it was the internet election a lot of people predicted)
Then when the voting started, we see queues, a shortage of ballot papers and people not able to vote because the polling station can’t handle the numbers and have to close at 10pm. (I do have to question why so many people are voting at that time but anyhow)
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Managed to get myself out of the house and do a 10k walk in about 2 hours. That’s 10% of the big walk I have coming up. you might also have notices the fund raising tracker on the right hand side of the page –>
Go on give me some money please…
There is a lot of debate over what the definition of User Experience is. I believe that its the feeling of satisfaction (or not) you get, once you have interacted with a product/service/website. You can liken this to discussions of brand in the marketing world.
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