shovell.com

At Paddy Power I am responsible for coordinating, developing and managing a comprehensive user interface and product roadmap for our online channels. I also have responsibility for the identification and development of attractive growth opportunities and 3rd party solutions to aide the delivery of marketing and technology efficiencies.

Throughout my career I have been responsible for shaping the way organisations use digital to engage with their stakeholders. This has given me exposure to all kinds of target audiences from charity to consumer, business to fun, young and old, across all kinds of digital channels, Blogs, SMS, Websites, Email, Social, Apps and connected TV.

I regularly speak to the press and customers about online technology subjects and at industry events about the employment of digital to achieve business goals.

Specialties

eCommerce, Usability, User Experience, Information Architecture, Search marketing, Search engine optimisation, Website design and build, Email marketing.